What is European linen?

European Linen comes from the stems of the Linum Usitatissimum plant which is grown in various locations within Europe, namely France, Lithuania the Netherlands or Belgium. Due to the climatic conditions of these locations the flax plant grows to a high standard compared to other locations. For example, if the linen was grown in  Australia, the plant would be subject to a very hostile climate which would impact the plants properties making it not suitable for the production of bedding as it would be more fragile.

Although the flax seed is and can be grown in Australia for the purpose of producing flaxseed oil, the remainder of the plants qualities are compromised and would produce a weaker textile compromising the products quality.

Therefore, it is logical that the linen is grown in Europe and woven into a roll of fabric for the rest of the world to enjoy as the quality of the product is much higher.

Where is linen woven?

Some linen is farmed, picked and woven in Europe to produce a beautiful textile ready to be transformed into a linen product.  

Is linen always woven in Europe? 

No, although it may be grown in Europe, depending on what country and commercial agreements are in place between suppliers and manufacturers could result in the linen being transported anywhere in the world to be woven into a beautiful textile ready to be transformed into a linen product. At the end of the day, everyone who sells linen will tell you how good their linen is. In reality, the flax fibres obtained from the stems of the plant Linum Usitatissimum only comprise of 1% of the worlds natural fibre production and that 90% of the 1% is sent to spinning factories in China for the linen textiles to be made.

Due to this fact, many linen companies (most of them) simply elect to have China make their bedding for convenience also (a one-stop-shop type of scenario). 

This is why we are uniquely different because after we source the linen, we bring it into Australia to make them into our products, which supports Australian jobs and manufacturing and allows us to quality control every product we make.

What are the ethical and sustainable features of your ethical linen? 

We are very proud of our linen and our ethical values and processes and for the following reasons: 

  1. We are Australian owned and manufactured.
  2. We are unique in our industry because we substantially transform our products here in Australia (I.e. we manufacture our linen products here in Australia). Simply put, in Australia we have various laws and standards that govern workplace conditions and how employees are treated, which are among the best conditions in the world. It is important to us that we keep the manufacturing process here in Australia as we can ensure people who make our products are treated fairly, ethically and humanly.
  3. Our linen is OEKO-TEX® Standard 100 certified. For more information please check out: https://www.oeko-tex.com/en/our-standards/standard-100-by-oeko-tex
  4. Our linen is sustainable, in that it comes from the flax plant and the whole plant is utilised resulting in zero waste at the harvesting stage. We have carried this concept through to our manufacturing process in that every bit of fabric is used in our manufacturing process (i.e. left over fabric is utilised to make our carry bags). Reducing waste and being waste conscious is something we truely believe in. 

Is there any Australian linen manufactures? 

Yes and no. This depends on what you class as manufacturing and how much of the process you expect to form part of the manufacturing process from growing all the way to the end product.

We do have the ability to substantially transform European linen into our products right here in Australia. However, we do not have the ability carry out the weaving process  within Australia. Although, we would like to work towards this in the future and be the first ones to do this as it will create more Australian jobs and pioneer a new industry that presently does not exist. 

How can you say your product is made in Australia?

Have you heard of the "substantial transformation test"

Simply put, if a company or individual is making a claim that the product is made in a particular country, then that claim needs to pass the common law "substantial transformation test". Some people get confused about what this concept means given that we use European linen (an imported product).

The linen textiles we receive from our suppliers is substantially different at the end result after we have made our product. For example, transforming the role of fabric into bedding, is considered a substantially different product to that of a roll of fabric. Therefore,  this amounts to a "substantial transformation" for the purposes of the common law "substantial transformation test". 

An example of what would not pass the substantial transformation test would be to buy a quilt and put a company logo on that quilt. 

Are you certified by The Australian Made Campaign? 

Yes, our quilts and pillow cases are certified by The Australian Made Campaign and you can find us on their website:


We hope to have our other products certified with them when they are released  also, provided they can pass the "substantial transformation test". 

Why don't you use Australian grown cotton instead of European linen? 

We will be bringing out Australian textiles in due course. However, there is a significant shortfall in Australian manufacturing when it comes to European linen and we are proud to be leading the way in bringing the manufacturing process to Australia as opposed to overseas. In saying that, we are already looking to use Australian fabrics and will notify our followers when they become available.